Movie

If you pull up the iTunes store on your desktop, smartphone, or Apple TV, you’ll notice a plethora of things to choose from including “new and noteworthy” titles, options for pre-order, and other promotions. While browsing through this seemingly endless library movies, you may have skipped over one helluva deal: 99-cent movie rentals.

iTunes is throwing it back to the good ol’ days of video store specials. Except the 99-cent shelf at your local video exchange was a little pathetic and often featured at least one Matthew Broderick movie and a season of Frasier. The 99-cent rentals have been given a makeover in this on-demand age, featuring some of the latest acclaimed independent films of the year including Jim Jarmusch’s Only Lovers Left Alive and starring Jake Gyllenhaal.

Sometimes the 99-cent feature is labeled as “Movie of the Week, ” like Gia Coppola’s Palo Alto is right now. The film stars Emma Roberts, James Franco, Jack Kilmer (son of Val), and Nat Wolff and took the festival season by storm with its A-list cast and Coppola touch. The flick will be available to rent for less than a buck all week as a way to get the word out about great little films that may not see the same kind of marketing as, say, Guardians of the Galaxy does on the iTunes homepage.

You can find the 99-cent rentals, or “Movies of the Week” by scrolling down past “New and Noteworthy.” Check it out below. Just click rent, type in your Apple ID password, and you’re good to go! Best dollar you spent today.