Movie

Ken Dapron - Director

• Acoustic and Electric Guitar
• Electric Bass
• Amps & Effects

• Custom Shop
• Design & Development

The electric guitar market is an ever-changing pallet of fashion and attitude driven mostly by youthful music trends. The electric guitar is one of the only musical instruments that changes its look, functions and character of sound based on the most current music trend and the artists that drive those trends. As a USA based design team, our biggest challenge is to read into the timing of these trends, which can change almost over night. If our guitar designs dont meet the demands of our customers, we loose the opportunity to present our imaging and exposure with music retailers, consumers and artists.

The Yamaha Guitar Development facility is located in the heart of North Hollywood, California. This state of the art R&D center with a custom shop atmosphere is home to a dedicated and talented staff consisting of artist reps, designers and luthiers that interact daily with top guitarists and bassists from all over the world. Our relationships with these artists is our key to the passion, innovation and craftsmanship of our products. This YGD group is also responsible for artist endorsements (guitar products) and interacts daily with our marketing and design teams in North America, Japan and Europe.

Attn: Scott Marceau